North Star
Envisioning a reimagined north star for Trading
1 month
February 2022
We created a scaleable North Star, rethinking our information architecture to create a powerful and innovative trading experience.
pROBLEM
Our information architecture has created misalignment between a user's workflow and our software's intention. It also cannot scale well with the what we're designing for post-MRP.
timeline
We spent 8 weeks performing an IA audit, identifying pain points, dreaming up blue sky solutions, and creating a new IA.
solution
Our solution hinges:
Consolidating multiple workflows onto one page
Restructure the navigation to better organize and segment workflows
Supporting bespoke individual workflows in additional to the existing bulk workflows
North Star
Envisioning a reimagined north star for Trading
1 month
February 2022
We created a scaleable North Star, rethinking our information architecture to create a powerful and innovative trading experience.
pROBLEM
Our information architecture has created misalignment between a user's workflow and our software's intention. It also cannot scale well with the what we're designing for post-MRP.
Timeline
We spent 8 weeks performing an IA audit, identifying pain points, dreaming up blue sky solutions, and creating a new IA.
solution
Our solution hinges:
Consolidating multiple workflows onto one page
Restructure the navigation to better organize and segment workflows
Supporting bespoke individual workflows in additional to the existing bulk workflows
North Star
Envisioning a reimagined north star for Trading
1 month
November 2023
We created a scaleable North Star, rethinking our information architecture to create a powerful and innovative trading experience.
pROBLEM
Our information architecture has created misalignment between a user's workflow and our software's intention. It also cannot scale well with the what we're designing for post-MRP.
timeline
We spent 8 weeks performing an IA audit, identifying pain points, dreaming up blue sky solutions, and creating a new IA.
solution
Our solution hinges:
Consolidating multiple workflows onto one page
Restructure the navigation to better organize and segment workflows
Supporting bespoke individual workflows in additional to the existing bulk workflows