Visual Signature
Elevating Addepar’s look and feel to new levels
3 day sprint
November 2023
Addepar's design system, known for simplicity and ease of use, needed a performance boost for financial advisors. Two designers and I revamped the visual brand, each proposing unique directions with a focus on performance, premium, and usability.
initial pROBLEM
Addepar's look and feel is fragmented among all the different products and our competitors are catching up.
research
The team surveyed internal and external stakeholders with three different visual directions. Through the findings, we reframed the problem.
pROBLEM reframe
Addepar isn’t connoting the performant and premium feel financial advisors are used to.
How do we balance performance and premium while still maintaining the ease of use Addepar is known for?
timeline
We spent a three day sprint ideating out new visual directions.
solution
My concept hinges:
Using a monospaced and condensed font for technical copy, to reinforce a high-performance look and feel
Heavy use of rounded corners to uphold an ease-of-use aesthetic
Using transparency to elevate the premium feel as well to indicate varying dimensions of depth
A complete reworking of our components and colors to break the mold and emphasize fresh new look for the platform
Visual Signature
Elevating Addepar’s look and feel to new levels
3 day sprint
November 2023
Addepar's design system, known for simplicity and ease of use, needed a performance boost for financial advisors. Two designers and I revamped the visual brand, each proposing unique directions with a focus on performance, premium, and usability.
initial pROBLEM
Addepar's look and feel is fragmented among all the different products and our competitors are catching up.
research
The team surveyed internal and external stakeholders with three different visual directions. Through the findings, we reframed the problem.
pROBLEM reframe
Addepar isn’t connoting the performant and premium feel financial advisors are used to.
How do we balance performance and premium while still maintaining the ease of use Addepar is known for?
timeline
We spent a three day sprint ideating out new visual directions.
solution
My concept hinges:
Using a monospaced and condensed font for technical copy, to reinforce a high-performance look and feel
Heavy use of rounded corners to uphold an ease-of-use aesthetic
Using transparency to elevate the premium feel as well to indicate varying dimensions of depth
A complete reworking of our components and colors to break the mold and emphasize fresh new look for the platform
Visual Signature
Elevating Addepar’s look and feel to new levels
3 day sprint
November 2023
Addepar's design system, known for simplicity and ease of use, needed a performance boost for financial advisors. Two designers and I revamped the visual brand, each proposing unique directions with a focus on performance, premium, and usability.
initial pROBLEM
Addepar's look and feel is fragmented among all the different products and our competitors are catching up.
research
The team surveyed internal and external stakeholders with three different visual directions. Through the findings, we reframed the problem.
pROBLEM reframe
Addepar isn’t connoting the performant and premium feel financial advisors are used to.
How do we balance performance and premium while still maintaining the ease of use Addepar is known for?
timeline
We spent a three day sprint ideating out new visual directions.
solution
My concept hinges:
Using a monospaced and condensed font for technical copy, to reinforce a high-performance look and feel
Heavy use of rounded corners to uphold an ease-of-use aesthetic
Using transparency to elevate the premium feel as well to indicate varying dimensions of depth
A complete reworking of our components and colors to break the mold and emphasize fresh new look for the platform